Pensacola International Airport and Pensacon Launch Welcome Campaign
The Pensacola International Airport and Pensacon partnered to develop a welcome campaign during the month of February leading into the 2015 Pensacon convention scheduled for Feb. 27-March 1.
"We are excited that the city recognized the importance and value of Pensacon,” said Manda Manning, marketing director for Pensacon. "We’ve seen some of the most well-established comic conventions in the country partner with the major airports in their cities; so, it’s great to see our airport and city as a whole take such a progressive step.”
In honor of the event, Pensacola Mayor Ashton Hayward issued a proclamation today to temporarily rename the airport Pensacola Intergalactic Airport and unveiled signage throughout the terminal highlighting iconic characters and welcome messages.
"When I attended Pensacon last year, I was impressed by the professionalism of the event and the politeness of the convention attendees,” said Hayward. "Thousands of people were exposed to Pensacola through Pensacon, and I knew right away that we needed to be involved at a greater level.”
The airport serves more than 1.5 million passengers a year and is the first impression of our city to the public traveling by air. The goal of the campaign is to create a welcoming and engaging atmosphere for Pensacon guests, celebrities and the public and to increase awareness about the airport as a gateway into the city.
"Pensacon’s theme this year is ‘where fans come together,’ which perfectly reflects the airport’s role in our community but also for our convention in particular,” said Pensacon Chairman Mike Ensley. "In 2014, our first Pensacon had an estimated 17,000 attendees and had an economic impact of $1.4 million. We saw the potential of what our convention could do and are excited by the support from our community.”